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August 15, 2006
New Geico campaign raises the company's pop-culture status
KANSAS CITY, Mo. -- Geico, known among other things for its wacky, postmodern TV commercials, has done it again. The car-insurance company that brought us misunderstood cavemen and fake late-night ads for super glue has broken new ground in the age-old personal testimonial ad format. The new ads pair real Geico customers with quirky celebrities. The results are as bizarre as any we've seen from
From New Geico campaign raises the company's pop-culture status
Posted by Michael at August 15, 2006 03:33 PM
